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The art of choosing by sheena iyengar
The art of choosing by sheena iyengar






the art of choosing by sheena iyengar

In a study where Asian-American and Anglo-American children were either given a toy to play with by their mothers or allowed to select a toy to play with themselves, the Asian kids played longer when their mom selected the toy, whereas the American kids enjoyed playing longer if they self-selected. Eastern cultures are usually more focused on their collective entity, in which it feels more natural to have others make decisions for you. Cultures that focus and promote individual freedom, as in Europe or the United States, produce people who thrive on being in charge. One of the factors that determines how much choice you actually need is culture. How much choice you need is highly individual. Here’s where it gets tricky: Not all of us need to maximize our freedom of choice to thrive.

the art of choosing by sheena iyengar

At least that’s how I try to answer it, because I grew up in the Western civilization. When we think about how we can change these, we usually try to answer the question “How can I maximize the amount of choice I have?” – because we assume that more choice is better. There are innumerable factors that influence any given choice you make. If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: You must find out how much choice you personally need, something that heavily depends on culture, for example. There are situations when it’s better for us not to choose ourselves, as long as the choice is communicated well to us.Īre you game to chop some complexity out of your choices? Let’s level up your inner decision-maker!.Having some choice is so important that even just thinking you do helps.

the art of choosing by sheena iyengar

  • How much choice you need is up to you to find out, but very important.
  • Here are my 3 favorite lessons, one from each category: In The Art Of Choosing, she explains what affects our choices, how those choices in turn affect us, and what we can do to choose better. She’s one of the world’s most prominent researchers in this field and conductor of the famous jam study, in which shoppers could sample either 6 or 24 different varieties of jam at a grocery store, which led to six times more purchases when less jams were available. Sheena Iyengar thinks learning how to make choices is more important today than ever. Call me old-fashioned, but I’m a sucker for most books that, in one way or the other, tell us to go back to “the good old days,” when making choices was easier. The Paradox of Choice is one of my favorite books of all time. Listen to the audio of this summary with a free reading.fm account*:








    The art of choosing by sheena iyengar